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︎ BILLY PLUMMER ︎ THE GUCCI NINJA


Of Hanoi’s 8 million vehicles, 6 million are motorcycles.

In oppressive heat, female riders do everything they can to protect and preserve theirpale skin which must never see the sun.

From this need has evolved a “cover culture”.

At the extreme end of this trend are the elusive “Ninja Lit” or “Gucci Ninja”.

The Series Project, Hanoi. May 2024.